Once you get to the insights pixel, LinkedIn will run you through a simple set up giving you the pixel code and then helping you to set up your first conversion. In terms of setting up conversions, again this is really simple. With the pixel implemented on all your website pages, the conversions work by tracking views of URLs that you specify. Given that a lot of B2B conversions are based on form fills, this is hopefully an area where LinkedIn will catch up. As a result, all you need to add is your pixel ID, rather than copying all the code in:. You could of course copy the full pixel script and use a custom html tag if you wish, but with the option above there should be no reason to do so. Once you have the ID entered into your tag, you will then need to set the pixel to fire on all pages.
The best LinkedIn metrics to track
LinkedIn continues to add new things and change existing things at a rapid pace, usually without any warning or explanation. Fortunately for you, yours truly is always on the lookout and ready to report when new elements appear or if something changes. Here's a list
Maintain your employer brand in a pandemic
LinkedIn may be best known as a place where people and organizations keep public pages of their professional profiles, using that as a starting point for networking, recruitment and more — a service that today that has racked up more than million users, 20 million companies and 15 million active job listings. But now under the ownership of Microsoft , the company has increasingly started to build a number of other services; today sees the latest of these, the launch of a new feature called Talent Insights. The first of these will let businesses run searches across the LinkedIn database to discover talent with characteristics similar to those what a business might already be hiring, and figure out where they are at the moment in terms of location and company affiliation , and where they are moving, what skills they might have in common, and how to better spot those who might be on the way up based on all of this. My guess as to why that has not been rolled out is that it would be very hard, if not impossible, to verify everything in a clear way, and so LinkedIn relies on the power of public scrutiny to keep people mostly honest. Ensuring data quality is good is something that we are careful about.
LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to prove and improve your social media ROI. Does your business have a presence on LinkedIn?