YouTube is the second most-visited site on the web , with more than 1. Mastering it is a must for any digital marketer. But how do you make the most of this fast-growing platform?

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How to promote your YouTube channel: 23 tactics that work
There are an array of different ad formats you can employ to make your brand campaign stand out. Experiment with the formats and how they can interact with one another. To start, take a look at the formats below for an introduction to each. Use a flock of Bumpers, ads, for more creative space to convey your brand message. In this way, they can be combined to tell a larger story in a few parts. Google Preferred ads are non-skippable, mid-length videos, about fifteen to 20 seconds in length depending on country and market category , and is designed to match content users watch on mobile. TrueView InStream skippable ads are usually long-format videos ads where brands develop a deeper narrative. TrueView for Reach is an enhancement of the InStream format that optimizes for impressions instead of views to help drive specifically-defined marketing outcomes. It allows your brand messaging to be seen and heard by more people, and is billed by CPM.
YouTube for Business: A 30-Day Roadmap for Channel Growth
For starters, YouTube recently overtook Facebook as the second most-visited site on the web. Of course, the boom of video content has resulted in a flood of brands trying to master YouTube channel marketing all at once. And so if you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible.
You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. If you choose to include any of the above, you have to let us know by selecting the paid promotion box in your video details. See instructions below. All paid promotions need to follow our Ad Policies. You and the brands you work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose. Paid product placements are pieces of content that are created for a third party in exchange for compensation, or where that third party's brand, message, or product is integrated directly into the content. Endorsements are pieces of content created for an advertiser or marketer that contain a message that people are likely to believe reflects the opinions, beliefs, or experiences of the content creator or endorser.